Do you have a brand or a logo?

9 logo design tips that will turn that “symbol” into a brand You can do a quick search on Google and find a website that will allow you to put text and a clip art image together to form a logo—quick and cheap, and not so bad looking. Sadly, you may also find that another…

Continue Reading

The 9 biggest reasons to change your personal Facebook “business” page to a real Facebook business page today!

This is a common marketing problem that’s easily solved (I like the easy ones!). I’m never sure if this mistake persists due to misinformation, cluelessness, or laziness – that is, simply never changed from a personal page to a business page when Facebook made them available. So what’s the difference? Very simply, a personal page…

Continue Reading

Facebook Cover Photo Template and Tips

The ability to add a cover image to Facebook gives you an opportunity to brand your page, create calls to action, and present messages to your followers. It’s not hard to create, however you do need to know proper sizing and positioning with your profile image. What is a Facebook cover photo? (I imagine you’re here…

Continue Reading

Marketing for Customer Loyalty – Part 2

How to make your customers smile and buy…and buy again and again Part 2: 5 things you can do today to improve customer loyalty In part 1 of Customer Loyalty Marketing, we looked at satisfying the “primal factors” of your customers – satisfaction of needs, physical appeal, confidence – and assuming these are covered, we need…

Continue Reading

Creating a Marketing Plan: Where Do I Start?

Do you realize how many companies actually do not have a marketing plan? Literally, that is, no plan in writing to define who they are, who their customers are, and how they are going to reach them. Marketing – the lack thereof or an untargeted, mediocre attempt at best – is on just about every…

Continue Reading

Blog Commenting and Linking for SEO

Why sometimes doing nothing is better than farming it out to someone who just doesn’t “get it” Like many blogs, I sometimes leave mine dormant while real life takes up my time and priorities. Yet the posts aren’t abandoned. They are gaining interest from “blog commenters”. If you’re a blogger, you know exactly what I’m…

Continue Reading

Marketing is Supposed to Make it Easier

If you want me to check out your survey, why not make it easier? I got a receipt the yesterday (it’s the holidays, I got a lot of them!) and the sales person asked me to complete a survey. Sure. It’s a great store and there’s a chance to win a gift certificate. The receipt…

Continue Reading

Marketing Ideas: When it Comes to Marketing, Looks Matter

Learning to turn your customers on can make a world of difference in sales Countless dollars are wasted on marketing ideas, messages, and executions that don’t connect with their intended audience. That audience being “potential customers”. The lack of focus on delivering what the audience wants or expects, or more simply put: words or images…

Continue Reading