Optimizing everything about the customer experience – whether it’s print, voice/video, or the Internet – comes down to these 3 things. I don’t recall any other website getting as much public exposure – particularly about the design and development – as Healthcare.gov. As the keystone of the rollout of the Obamacare program, it should come…
Found an article I wrote back in ’07 for Revenews (yes, the Internet existed back then!) about managing comments in blog posts. The concern back then was: What if someone says something bad about us in our Blog? Apparently the concern remains, however now you can add Facebook, Twitter, Tumblr, Yelp, and a host of…
This is a common marketing problem that’s easily solved (I like the easy ones!). I’m never sure if this mistake persists due to misinformation, cluelessness, or laziness – that is, simply never changed from a personal page to a business page when Facebook made them available. So what’s the difference? Very simply, a personal page…
The ability to add a cover image to Facebook gives you an opportunity to brand your page, create calls to action, and present messages to your followers. It’s not hard to create, however you do need to know proper sizing and positioning with your profile image. What is a Facebook cover photo? (I imagine you’re here…
Marketing ideas that answer to common marketing misconceptions As a marketing director, I am constantly engaged in conversations about many different aspects of marketing. As someone who has been doing this for more than two decades (ouch!), my experience has spanned from the non-digital “cut and paste magic marker” world to all digital output for…
Why sometimes doing nothing is better than farming it out to someone who just doesn’t “get it” Like many blogs, I sometimes leave mine dormant while real life takes up my time and priorities. Yet the posts aren’t abandoned. They are gaining interest from “blog commenters”. If you’re a blogger, you know exactly what I’m…
Yahoo! released their long-awaited “living magazine app” for the iPad called Livestand yesterday, marketed as something you will “lose yourself for hours with its electrifying images and captivating content.” Sadly, the news didn’t reach Yahoo’s search results! What’s Livestand? For news and content junkies, it’s an interesting app for the iPad that does exploit what…
Search engine optimization is killing marketing One of the greatest things about the Internet and marketing is the data. Sure I love the immediacy, but the data is really what’s intriguing. You can hold focus groups, track responses from ads, yet nothing beats the voyeuristic look-over-the-shoulder of the buyer data that the Internet provides. For…
