Why “Experience” is So Important

From the title, you might think I’m talking about skills or ability derived from having done something before. I’m speaking more about what Webster describes as “the conscious events that make up an individual life.” Today, one of the latter was brought forward for me. My elementary school burned down last night. A few of…

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Do you have a brand or a logo?

9 logo design tips that will turn that “symbol” into a brand You can do a quick search on Google and find a website that will allow you to put text and a clip art image together to form a logo—quick and cheap, and not so bad looking. Sadly, you may also find that another…

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How Creatives Can Live Peacefully in the Business World

You’ve landed that new job as the marketing person (or graphic design, copywriter, etc.), challenged with bringing a new graphic face and messaging that is expected to result in new and increased business. Very exciting, yet there’s a problem: it’s like you’ve landed on another planet. Here’s 5 ways to bridge that communication gap between…

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The 9 biggest reasons to change your personal Facebook “business” page to a real Facebook business page today!

This is a common marketing problem that’s easily solved (I like the easy ones!). I’m never sure if this mistake persists due to misinformation, cluelessness, or laziness – that is, simply never changed from a personal page to a business page when Facebook made them available. So what’s the difference? Very simply, a personal page…

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