Optimizing everything about the customer experience – whether it’s print, voice/video, or the Internet – comes down to these 3 things. I don’t recall any other website getting as much public exposure – particularly about the design and development – as Healthcare.gov. As the keystone of the rollout of the Obamacare program, it should come…
Found an article I wrote back in ’07 for Revenews (yes, the Internet existed back then!) about managing comments in blog posts. The concern back then was: What if someone says something bad about us in our Blog? Apparently the concern remains, however now you can add Facebook, Twitter, Tumblr, Yelp, and a host of…
How to make your customers smile and buy…and buy again and again Part 2: 5 things you can do today to improve customer loyalty In part 1 of Customer Loyalty Marketing, we looked at satisfying the “primal factors” of your customers – satisfaction of needs, physical appeal, confidence – and assuming these are covered, we need…
How to make your customers smile and buy…and buy again and again. Part 1: The basics of service and appeal in building customer relationships Picture this: You buy from a store or website and have a good experience: price is right, sales process simple…all according to plan. You’re likely to go back and buy again,…
