Example: Facebook Cover Photo

Facebook Cover Photo Template and Tips

By On May 18, 2013 · In Internet Marketing, Marketing Ideas, Marketing Templates, Social Media

The ability to add a cover image to Facebook gives you an opportunity to brand your page, create calls to action, and present messages to your followers. It’s not hard to create, however you do need to know proper sizing and positioning with your profile image.

What is a Facebook cover photo? (I imagine you’re here [...]

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Marketing for Customer Loyalty – Part 2

By On May 15, 2013 · In Customer Loyalty, Customer Service, Marketing, Marketing Ideas

How to make your customers smile and buy…and buy again and again Part 2: 5 things you can do today to improve customer loyalty

In part 1 of Customer Loyalty Marketing, we looked at satisfying the “primal factors” of your customers – satisfaction of needs, physical appeal, confidence [...]

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Customer Loyalty Marketing – Part 1

By On May 4, 2013 · In Customer Loyalty, Customer Service, Marketing

How to make your customers smile and buy…and buy again and again. Part 1: The basics of service and appeal in building customer relationships

Picture this: You buy from a store or website and have a good experience: price is right, sales process simple…all according to plan. You’re likely to go back and buy again, [...]

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The Top 6 Short-Sighted Marketing Comments, Thoughts, and Misconceptions

By On April 20, 2013 · In Internet Marketing, Marketing, Marketing Ideas

Marketing ideas that answer to common marketing misconceptions

As a marketing director, I am constantly engaged in conversations about many different aspects of marketing. As someone who has been doing this for more than two decades (ouch!), my experience has spanned from the non-digital “cut and paste magic marker” world to all digital output for [...]

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Creating a Marketing Plan: Where Do I Start?

By On April 14, 2013 · In Marketing, Marketing Ideas

Do you realize how many companies actually do not have a marketing plan? Literally, that is, no plan in writing to define who they are, who their customers are, and how they are going to reach them.

Marketing – the lack thereof or an untargeted, mediocre attempt at best – is on just about every [...]

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Blog Commenting and Linking for SEO

By On May 13, 2012 · In Internet Marketing, Marketing, Marketing Ideas, SEO / Search Engine Optimization

Why sometimes doing nothing is better than farming it out to someone who just doesn’t “get it”

Like many blogs, I sometimes leave mine dormant while real life takes up my time and priorities. Yet the posts aren’t abandoned. They are gaining interest from “blog commenters”. If you’re a blogger, you know exactly what I’m [...]

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Marketing is Supposed to Make it Easier

By On December 11, 2011 · In Marketing, Marketing Ideas

If you want me to check out your survey, why not make it easier?

I got a receipt the yesterday (it’s the holidays, I got a lot of them!) and the sales person asked me to complete a survey. Sure. It’s a great store and there’s a chance to win a gift certificate.

The receipt [...]

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Yahoo Livestand app for the iPad

Hey Yahoo! – Is it Live Stand or Livestand?

By On November 3, 2011 · In Internet Marketing, iPad Tips, Marketing, Mobile Marketing, SEO / Search Engine Optimization

Yahoo! released their long-awaited “living magazine app” for the iPad called Livestand yesterday, marketed as something you will “lose yourself for hours with its electrifying images and captivating content.” Sadly, the news didn’t reach Yahoo’s search results!

What’s Livestand?

For news and content junkies, it’s an interesting app [...]

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Marketing Ideas: When it Comes to Marketing, Looks Matter

By On October 17, 2011 · In Marketing, Marketing Ideas

Learning to turn your customers on can make a world of difference in sales

Countless dollars are wasted on marketing ideas, messages, and executions that don’t connect with their intended audience. That audience being “potential customers”. The lack of focus on delivering what the audience wants or expects, or more simply put: words or images [...]

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SEO Page Rank vs Page Value

By On October 8, 2011 · In Internet Marketing, Marketing, SEO / Search Engine Optimization

Search engine optimization is killing marketing

One of the greatest things about the Internet and marketing is the data. Sure I love the immediacy, but the data is really what’s intriguing. You can hold focus groups, track responses from ads, yet nothing beats the voyeuristic look-over-the-shoulder of the buyer data that the Internet provides. For [...]

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