From the title, you might think I’m talking about skills or ability derived from having done something before. I’m speaking more about what Webster describes as “the conscious events that make up an individual life.” Today, one of the latter was brought forward for me.
My elementary school burned down last night.
A few [...]
Optimizing everything about the customer experience – whether it’s print, voice/video, or the Internet – comes down to these 3 things.
I don’t recall any other website getting as much public exposure – particularly about the design and development – as Healthcare.gov. As the keystone of the rollout of the Obamacare program, it should [...]
Catherine Hartigan (“Kate” as I’ve called her since we met at my first job in the early 80s) and Nanci Hersh (who grew up in the same neighborhood as I did) were friends in high school. They stayed in touch through college, ended up on opposite coasts for the next 30 years. Then Facebook comes [...]
9 logo design tips that will turn that “symbol” into a brand
You can do a quick search on Google and find a website that will allow you to put text and a clip art image together to form a logo—quick and cheap, and not so bad looking. Sadly, you may also find that another [...]
You’ve landed that new job as the marketing person (or graphic design, copywriter, etc.), challenged with bringing a new graphic face and messaging that is expected to result in new and increased business. Very exciting, yet there’s a problem: it’s like you’ve landed on another planet. Here’s 5 ways to bridge that communication gap between [...]
Working with marketing people isn’t always easy. Here are 7 things you can do to make it a productive – and pleasant – relationship.
As an organization – large or small – you know you need some level of marketing to not just sustain business goals you need it to grow. Whether you choose to [...]
What if someone says something bad about us in our Blog?
Apparently the [...]
This is a common marketing problem that’s easily solved (I like the easy ones!). I’m never sure if this mistake persists due to misinformation, cluelessness, or laziness – that is, simply never changed from a personal page to a business page when Facebook made them available.
So what’s the difference?
Very simply, a personal page [...]
How to make your customers smile and buy…and buy again and again Part 2: 5 things you can do today to improve customer loyalty
How to make your customers smile and buy…and buy again and again. Part 1: The basics of service and appeal in building customer relationships
Picture this: You buy from a store or website and have a good experience: price is right, sales process simple…all according to plan. You’re likely to go back and buy again, [...]
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