Optimizing everything about the customer experience – whether it’s print, voice/video, or the Internet – comes down to these 3 things.
I don’t recall any other website getting as much public exposure – particularly about the design and development – as Healthcare.gov. As the keystone of the rollout of the Obamacare program, it should [...]
Catherine Hartigan (“Kate” as I’ve called her since we met at my first job in the early 80s) and Nanci Hersh (who grew up in the same neighborhood as I did) were friends in high school. They stayed in touch through college, ended up on opposite coasts for the next 30 years. Then Facebook comes [...]
9 logo design tips that will turn that “symbol” into a brand
You can do a quick search on Google and find a website that will allow you to put text and a clip art image together to form a logo—quick and cheap, and not so bad looking. Sadly, you may also find that another [...]
You’ve landed that new job as the marketing person (or graphic design, copywriter, etc.), challenged with bringing a new graphic face and messaging that is expected to result in new and increased business. Very exciting, yet there’s a problem: it’s like you’ve landed on another planet. Here’s 5 ways to bridge that communication gap between [...]
Working with marketing people isn’t always easy. Here are 7 things you can do to make it a productive – and pleasant – relationship.
As an organization – large or small – you know you need some level of marketing to not just sustain business goals you need it to grow. Whether you choose to [...]
What if someone says something bad about us in our Blog?
Apparently the [...]
This is a common marketing problem that’s easily solved (I like the easy ones!). I’m never sure if this mistake persists due to misinformation, cluelessness, or laziness – that is, simply never changed from a personal page to a business page when Facebook made them available.
So what’s the difference?
Very simply, a personal page [...]
How to make your customers smile and buy…and buy again and again Part 2: 5 things you can do today to improve customer loyalty
How to make your customers smile and buy…and buy again and again. Part 1: The basics of service and appeal in building customer relationships
Picture this: You buy from a store or website and have a good experience: price is right, sales process simple…all according to plan. You’re likely to go back and buy again, [...]
Marketing ideas that answer to common marketing misconceptions
As a marketing director, I am constantly engaged in conversations about many different aspects of marketing. As someone who has been doing this for more than two decades (ouch!), my experience has spanned from the non-digital “cut and paste magic marker” world to all digital output for [...]
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