How to make your customers smile and buy…and buy again and again Part 2: 5 things you can do today to improve customer loyalty
How to make your customers smile and buy…and buy again and again. Part 1: The basics of service and appeal in building customer relationships
Picture this: You buy from a store or website and have a good experience: price is right, sales process simple…all according to plan. You’re likely to go back and buy again, [...]
Marketing ideas that answer to common marketing misconceptions
As a marketing director, I am constantly engaged in conversations about many different aspects of marketing. As someone who has been doing this for more than two decades (ouch!), my experience has spanned from the non-digital “cut and paste magic marker” world to all digital output for [...]
Do you realize how many companies actually do not have a marketing plan? Literally, that is, no plan in writing to define who they are, who their customers are, and how they are going to reach them.
Marketing – the lack thereof or an untargeted, mediocre attempt at best – is on just about every [...]
If you want me to check out your survey, why not make it easier?
I got a receipt the yesterday (it’s the holidays, I got a lot of them!) and the sales person asked me to complete a survey. Sure. It’s a great store and there’s a chance to win a gift certificate.
The receipt [...]
Yahoo! released their long-awaited “living magazine app” for the iPad called Livestand yesterday, marketed as something you will “lose yourself for hours with its electrifying images and captivating content.” Sadly, the news didn’t reach Yahoo’s search results!
For news and content junkies, it’s an interesting app [...]
Learning to turn your customers on can make a world of difference in sales
Countless dollars are wasted on marketing ideas, messages, and executions that don’t connect with their intended audience. That audience being “potential customers”. The lack of focus on delivering what the audience wants or expects, or more simply put: words or images [...]
Search engine optimization is killing marketing
One of the greatest things about the Internet and marketing is the data. Sure I love the immediacy, but the data is really what’s intriguing. You can hold focus groups, track responses from ads, yet nothing beats the voyeuristic look-over-the-shoulder of the buyer data that the Internet provides. For [...]
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