Do you have a brand or a logo?

9 logo design tips that will turn that “symbol” into a brand You can do a quick search on Google and find a website that will allow you to put text and a clip art image together to form a logo—quick and cheap, and not so bad looking. Sadly, you may also find that another…

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Marketing for Customer Loyalty – Part 2

How to make your customers smile and buy…and buy again and again Part 2: 5 things you can do today to improve customer loyalty In part 1 of Customer Loyalty Marketing, we looked at satisfying the “primal factors” of your customers – satisfaction of needs, physical appeal, confidence – and assuming these are covered, we need…

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Customer Loyalty Marketing – Part 1

How to make your customers smile and buy…and buy again and again. Part 1: The basics of service and appeal in building customer relationships Picture this: You buy from a store or website and have a good experience: price is right, sales process simple…all according to plan. You’re likely to go back and buy again,…

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Marketing is Supposed to Make it Easier

If you want me to check out your survey, why not make it easier? I got a receipt the yesterday (it’s the holidays, I got a lot of them!) and the sales person asked me to complete a survey. Sure. It’s a great store and there’s a chance to win a gift certificate. The receipt…

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