Our 7-year old water heater died a few days ago. I found it just before the last of its warm fluids reached beyond the laundry room. A sad event requiring clean-up, cost, and a day without a warm shower. Yes, it could have been worse.
Catherine Hartigan (“Kate” as I’ve called her since we met at my first job in the early 80s) and Nanci Hersh (who grew up in the same neighborhood as I did) were friends in high school. They stayed in touch through college, ended up on opposite coasts for the next 30 years. Then Facebook comes [...]
9 logo design tips that will turn that “symbol” into a brand
You can do a quick search on Google and find a website that will allow you to put text and a clip art image together to form a logo—quick and cheap, and not so bad looking. Sadly, you may also find that another [...]
Working with marketing people isn’t always easy. Here are 7 things you can do to make it a productive – and pleasant – relationship.
As an organization – large or small – you know you need some level of marketing to not just sustain business goals you need it to grow. Whether you choose to [...]
How to make your customers smile and buy…and buy again and again Part 2: 5 things you can do today to improve customer loyalty
How to make your customers smile and buy…and buy again and again. Part 1: The basics of service and appeal in building customer relationships
Picture this: You buy from a store or website and have a good experience: price is right, sales process simple…all according to plan. You’re likely to go back and buy again, [...]
Marketing ideas that answer to common marketing misconceptions
As a marketing director, I am constantly engaged in conversations about many different aspects of marketing. As someone who has been doing this for more than two decades (ouch!), my experience has spanned from the non-digital “cut and paste magic marker” world to all digital output for [...]
If you want me to check out your survey, why not make it easier?
I got a receipt the yesterday (it’s the holidays, I got a lot of them!) and the sales person asked me to complete a survey. Sure. It’s a great store and there’s a chance to win a gift certificate.
The receipt [...]
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