9 logo design tips that will turn that “symbol” into a brand You can do a quick search on Google and find a website that will allow you to put text and a clip art image together to form a logo—quick and cheap, and not so bad looking. Sadly, you may also find that another…
This is a common marketing problem that’s easily solved (I like the easy ones!). I’m never sure if this mistake persists due to misinformation, cluelessness, or laziness – that is, simply never changed from a personal page to a business page when Facebook made them available. So what’s the difference? Very simply, a personal page…
How to make your customers smile and buy…and buy again and again Part 2: 5 things you can do today to improve customer loyalty In part 1 of Customer Loyalty Marketing, we looked at satisfying the “primal factors” of your customers – satisfaction of needs, physical appeal, confidence – and assuming these are covered, we need…
How to make your customers smile and buy…and buy again and again. Part 1: The basics of service and appeal in building customer relationships Picture this: You buy from a store or website and have a good experience: price is right, sales process simple…all according to plan. You’re likely to go back and buy again,…
Marketing ideas that answer to common marketing misconceptions As a marketing director, I am constantly engaged in conversations about many different aspects of marketing. As someone who has been doing this for more than two decades (ouch!), my experience has spanned from the non-digital “cut and paste magic marker” world to all digital output for…
