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Tag: customer experience

If the customer doesn’t get it, you’re doing it wrong

Customer ExperienceThinkerNovember 13, 20130
Build customer trust marketing quote Plan C marketing

Optimizing everything about the customer experience – whether it’s print, voice/video, or the Internet – comes down to these 3 things. I don’t recall any other website getting as much public exposure – particularly about the design and development – as Healthcare.gov. As the keystone of the rollout of the Obamacare program, it should come…

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